Laura Castro is an independent Information & Product Designer based in Zurich, passionate about creating user-centered digital products and visually compelling data stories. With a background spanning both product and information design, she specializes in transforming complex ideas into clear, engaging solutions that inform and inspire.
Throughout her career, Laura has designed digital products and experiences for a wide range of companies, including Novartis, Affective Advisory, Graphext, Accurat, and Interactius. Her journey has taken her across Spain, Italy, Australia, and now Switzerland, enriching her practice with diverse cultural and professional perspectives.
She thrives on turning complex concepts into elegant, human-centered solutions that balance clarity with creativity. With expertise in both product design and information design, Laura’s work bridges the gap between functionality and beauty.
In 2024, she will serve on the judging panel for the Information is Beautiful Awards — an exciting opportunity to collaborate with fellow professionals, explore what makes a visualization award-worthy, and celebrate innovation and creativity in the field.
Fresquita Party is a data-driven visualization project that analyzes a 60-song Spotify playlist to reveal patterns of gender, diversity, and career representation among the artists behind the music.
Dos Juegos is an experimental project that visualizes the trajectories of basketball players to explore how data analysis and visualization can enhance team performance and decision-making in sports.
Laura's work was exhibited at the Trajectoires event in France, and while no future exhibitions are scheduled at the moment, her projects continue to live online.
People starring at the Dos Juegos project in a IRL exhibition.
Data To Art is a curated online gallery celebrating outstanding data art projects. Reach out if you’d like to submit your work for consideration.
