Marta Sierra is an Amsterdam-based information designer who transforms complex data into meaningful, human-centered visual stories. With a background in information design, she loves distilling complexity and exploring creative, intuitive ways to represent information.
Her goal is to make data not only understandable and accessible but also visually captivating and emotionally resonant.
Her personal work goes beyond traditional charts, blending data, emotion, and self-awareness. Marta collects data about her own habits, moods, and memories, then turns them into handmade visual pieces.
This slow, reflective process helps her listen to herself and express what words often can’t capture. The result is a body of work that feels both analytical and deeply personal—where data becomes a mirror for the inner world.
Marta’s creations often connect to broader themes such as sustainability, well-being, and social awareness. By revealing the human stories within data, she invites viewers to reflect on their own experiences and relationships with information.
Her participation in the #journaldataviz challenge in 2022, where she created both handmade and digital visualizations from personal data, perfectly embodies her approach: blending rigor, creativity, and emotion to turn data into art.
A fun and creative challenge for experimenting with data visualization techniques using personal data.
No exhibitions are planned for this artist at the moment.
We’re always looking to enrich our gallery with outstanding data art. If you are—or know—an artist whose work deserves to be featured, we’d love to hear from you.
