Zeh Fernandes is a Brazilian designer working at the intersection of design, data, and technology. His practice explores how data and computation can unlock new ways of understanding, transforming complex systems into visual languages that are both expressive and precise.
His work moves between product design, generative art, and branding. He is the creator of GenCup, a long-running project that turns live football data into visual compositions, capturing the emotional and temporal qualities of the game through code.
Each GenCup poster encodes a single match — possession, goals, passes and intensity translated into shapes, densities and movement.
Across his projects, Zeh is interested in how patterns, abstraction, and perception can reveal meaning before conscious analysis. Operating hands-on across design and engineering, he builds tools, systems, and interfaces that augment human understanding.
His approach is influenced by modernist graphic design, computational thinking, and the evolving role of software as a creative medium.
GenCup — a contraction of generative and World Cup — is a data-driven art project that turns football matches into textured visual compositions, one poster per game.
Data To Art is a curated online gallery celebrating outstanding data art projects. Reach out if you’d like to submit your work for consideration.
